4. Lavazza Rebrand
![](https://freight.cargo.site/t/original/i/6b77903f853b940449ea39b9d3426f835db5b253cbaa8e1d9e2b7eefd055ac76/lavazzacoffee-pouch.png)
Fall 2018
For Branding @ Parsons School of Design
A fictitious rebranding project for Lavazza Coffee inspired by the zigzag forms of the Z’s. The goal at hand for this rebrand was to design the brand in a way that would target a younger demographic by breathing some fresh air into a traditionally serious and stagnant way of viewing high quality Italian coffee.
![](https://freight.cargo.site/t/original/i/f7038cdb1f333e27e064369b9a77b305ea0d491d9a10121ffbf0c409c6594a12/Lavazzac-coffee-pouch.png)
![](https://freight.cargo.site/t/original/i/dfaaae5571fc771a56f0a55418d2e815239e3b68941ea3e5bbc7557be7e69f89/coldbrew_bottles.png)
![](https://freight.cargo.site/t/original/i/d84ccdc04e0585dc66d6c068892f5442a9f8f88d8b47ab8cc1c0ee752f3498e2/Lavazza-Billboard-on-Wall-Mockup.png)
![](https://freight.cargo.site/t/original/i/bd661e8d8cfd2833f56e26247f95bb753c23bca7563a8873299919bed841ce84/LAVAZZA-CAMPAIGN-POSTER.png)
![](https://freight.cargo.site/t/original/i/8bd8186e8816090db96326a9b2851fb8294fae711979df2ddcc51017c70c3b43/LAVAZZA-CAMPAIGN2.png)
![](https://freight.cargo.site/t/original/i/6b7af09770715f0db625aa99a747fdc0a08d66008d345483b1a10256884938b8/LAVAZZA-FINAL-PRES_Page_12.png)