Ayşe Yaren Kaya

Circa 2017 ***
  1. UGG Feel House 
  2. Personal Identity
  3. Tongues Manual
  4. Lavazza Rebrand
  5. Merge Festival
  6. Propaganda Series
  7. Pegasus Equestrian

  1. Yaren is a multidisciplinary communication/graphic designer based in New York and Istanbul. She is a dog person, an avid raggaeton listener & a sucker for a creatively utilized grid!


4. Lavazza Rebrand

Fall 2018
For Branding @ Parsons School of Design

A fictitious rebranding project for Lavazza Coffee inspired by the zigzag forms of the Z’s. The goal at hand for this rebrand was to design the brand in a way that would target a younger demographic by breathing some fresh air into a traditionally serious and stagnant way of viewing high quality Italian coffee.